Eversheds has been ranked number 1 in Acritas’ UK Law Firm Brand Index 2015.
The 2015 Acritas’ UK Law Firm Brand Index was compiled from data derived from 360 interviews completed across the UK. All respondents were buyers of legal services from organisations with £25m+ revenue (with nearly half of respondents coming from organisations with £500m+ revenue). A further 200 non UK-based senior counsel were asked which firms they used for their legal needs in the UK.
Eversheds has been ranked either 1 or 2 in the index for four consecutive years. The firm has also for the first time been ranked in the top ten leading brands in London. This follows on from the recent ranking success as a Global Elite Law Firm Brand.
Respondents were asked over 60 questions around law firm brand, usage, budgets, demand and market trends, with the five questions used to generate Acritas’ UK Law Firm Brand Index covering the following five areas; top of mind awareness, favourability, consideration for major M&A, consideration for top-level litigation, and cost.
Eversheds was commended for consistently strong performance in the index, with some very strong GC testimonials. The firm received particularly strong testimonials from female GCs, who commented on the strong brand identity, rating Eversheds significantly higher than all of our competitors.
Commenting on the results, Chief Executive Bryan Hughes said:
“It is fantastic to see Eversheds topping the 2015 table and achieving recognition in London this year, particularly as these results are based on interviews with the prime buyers of legal services. The results are testament to the hard work and commitment of everyone across the firm and underline the brand strength that we are developing across the globe, a superb platform for future success.”
Lisa Hart Shepherd, CEO at Acritas commented:
“Eversheds’ consistent performance over the past four years along with its first entry into the top ten of Acritas’ London Law Firm Brand Index reflects its efforts to build brand in the capital as well as its alignment with an under-recognised source of brand affinity – female buyers. The average firm has a 27% favourable female following, so one of the unique differentiators in Eversheds’ brand profile is its appeal to women. It is the only UK firm to have a statistically significant higher brand performance among this lucrative group of buyers; Eversheds achieves 45% with DLA Piper close behind at 38%, whereas Magic Circle brands average just 20%.”
London Senior Partner Pamela Thompson commented:
“To be recognised for first time in this London Law Firm Brand Index is a great achievement. We continue to build a strong brand in a competitive market, and this result reflects the progress we have already made.”
